> they seem to overwhelmingly use AI overviews now too.

Hard agree. The only thing I've ever witnessed another person do on Google (this is only an incredibly slight exaggeration) is:

1. Type a 'query' - either a brand/website name or some kind of stream of thought like "dishwasher error 03F" (without quotes)

2. Click or look at the very top thing in the results.

This used to mean 80% of the time they'd click the top ad, 20% the top organic result. Then they started putting non-clickable "answers" in that top spot, which would always be accepted as 'the right answer'. When those appeared, approximately no one would ever click any 'blue links.' These started out pretty reliable because they were just direct extracts from sites like IMDB: "Brad Pitt is 44 years old" etc.

Now it's like 60% of the time an ad, 40% of the time their bargain-basement-model "AI Overview" slop. Either way, approximately all users always just use whatever is on top and ignore everything else.

> Either way, approximately all users always just use whatever is on top and ignore everything else.

Wtf