Maybe the issue is the "reassurance" is identical to propaganda and manipulation. It definitely doesn't help that the companies having to "reassure" people have aligned themselves with so many others that have been pushing propaganda to manipulate others for some time now. Nor does it help that many of the same companies that need to "reassure" people are also actively doing the opposite - see the billboards bragging about not hiring humans, or CEOs bragging about how AI will replace the majority of people and leave them destitute.

There's no reason for someone to trust any "reassurance" when there are so many signals indicating they shouldn't.

Reassurance is identical to propaganda and manipulation insofar as all attempt to convey beliefs. Reassurance, here, should be apparently different in that it conveys true information. In the history of mankind, it has never been easier to discern between true and false information.

If people want to throw up their hands and start believing whatever feels right, they are permitted to do so. Though they have a duty not to as citizens of a democracy, they have the right to actively pursue policies based on falsehoods. Let's not pretend it's a reasonable or respectable reaction to seeing billboards.

If somebody does want to give up on research and working out the truth, please actually give up and say you don't know. Stop coming to the city council meetings and plastering "millions of gallons" on even the social medias where that's surprising.

I think the marketing about not hiring humans is mostly what it is. There are also foreign entities actively spreading propaganda. But their claims are so wildly insane they get shot down pretty quickly. So it isn't just about messaging. It is about not being hated. If they hate you, the truth doesn't really matter.