> what CS PhD students have been doing ~forever.

Or what every researcher has been doing for literally decades (except with other versioning systems, but still typesetting without Word or Adobe).

No need for techbros to pat themselves on the back as innovators.

I typeset my novels in LaTeX and use GIT. I even just clone a base repo whenever I'm going to release another.

Considering LaTeX came from legendary CS PhD and Turing award winner Leslie Lamport's need to typeset a book, and was built on the shoulders of legendary CS PhD and Turing award winner Donald Knuth's work on TeX, I think "techbros" can safely pat themselves on the back as innovators in this case.

I don’t have anything to publish, but one of these days, I’d like to try the troff suite (with eqn, pic, and tbl).