I’m not really sure why someone would hire Ive to design a car. I don’t know much about him, but to me he’s mostly known for designing Apple products, not luxury vehicles.

Hiring someone because of their name recognition in a role they aren’t suited for would of course backfire.

(Again, maybe he does have some prior work that means he’s suited for the job and I’m just unaware)

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e40 2 hours ago | parent | next [-]

And a lot of people think he ruined at least some Apple products (too-thin laptops).

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gopalv 2 hours ago | parent | next [-]

> he ruined at least some Apple products

In my small circle of car friends, the new Ferrari is being called the "Magic mouse" of ferraris and posting memes of the car upside down with the cable plugged in at the bottom.

I was hoping for an SF90 meets Nevera when they were talking about it originally :(

But that is entirely unoriginal and derivative, compared to a designer wanting to make a mark.

	▲	xnx an hour ago \| parent [-]
		> the "Magic mouse" of ferraris Could be worse. Could be the 1998 iMac mouse of cars. (No way to tell which way it's going.)

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aurareturn 2 hours ago | parent | prev | next [-]

Jony Ive without a Steve Jobs to keep him grounded doesn't work.

From my work experience, you can't give a designer unlimited power because he/she will turn the product into an art project.

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grassfedgeek 2 hours ago | parent | prev [-]

Not to mention iOS 7.

And the iPhone 5c which had toy-like colors and was reminiscent of Fisher-Price products. The 5c case with holes made it even worse.

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arthurofbabylon 2 hours ago | parent | prev | next [-]

The hiring brand is Ferrari. Its entire business is predicated on a Paris-Hilton-style effect, whereby it is famous for being famous. Tactics like hiring Jony Ive are a common way to keep this virtuous cycle afloat. It's not really about design, it's about PR/hype/reputation/branding.

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robertnowell 2 hours ago | parent | prev [-]

imo the exterior looks like a cartoon BYD and should be killed with fire.

however while folks are negative on Ive for the car shape, he only designed the interiors not the car body, and the interiors are kinda lovely car interior design:

-no touchscreen (dangerous while driving) -clicky, intuitive tactile switches and buttons -thoughtful use of color (display base color changes based on driving mode)

I mean even just looking at those air conditioning vents (rotate vent to open/close) is classive Ive: intuitive but sophisticated.

I hope more manufacturers copy these new/old patterns on the interiors.

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laserlight 2 hours ago | parent | next [-]

> he only designed the interiors not the car body

TopGear reports otherwise [0]:

> In a genius move, they hired design agency LoveFrom to handle the exterior and interior execution: that’s headed by former Apple chief design officer, Sir Jonathan Ive.

[0] https://www.topgear.com/car-news/electric/its-finally-here-m...

	▲	robertnowell 2 hours ago \| parent [-]
		you are correct, I amend my claim. the interiors are nice, but overall imo the car is a design failure.

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stonogo 2 hours ago | parent | prev [-]

Is the giant rectangle in the middle of the dashboard not a touchscreen?

	▲	robertnowell 2 hours ago \| parent [-]
		fair point, but it is not a tesla-style “giant iPad” primary inputs while driving are buttons and knobs