I tried to follow the links, but could not discover the expected cost of a record creation.

> "Supply is capped at about ten per day. Individual squatting (buy at auction, hold, resell) is possible. "

Won't this mean that squatters will keep buying the top-alexa domains for the first few years?

I'd have liked to see a comparision with other "crypto"-led infra in this space. .eth/ENS, namecoin, .box, .bit for eg.