Nobody wanted to admit that they had no idea how "AI" was going to help but nobody wanted to get left off the hype train...so they tasked their engineers to figure something out...by just asking them to spend as much as possible (As I explain this it just sounds stupider and stupider). Of course, spending willy-nilly is not a good way to find a profitable (or smart) idea, but that's a problem for future company bottom line.