> The company's forays into Internet marketing began with a bookselling partnership with Softbank and a book wholesaler in 1999; most books are paid for and picked up at local Seven-Elevens. The next year he engineered a $375 million partnership with NEC, Nomura Research, and Sony, called 7-dream.com, that promised to offer 100,000 products and services over the Internet.

I was living in Japan around 2008 and remember buying concert tickets and picking them up a conbini after purchasing online. I don't remember whether it was a 7 Eleven or Lawsons, but maybe it was a result of this.