Well lack of age verification definitely isn't fixing anything either so what's they play here? We all just collectively as a society just shrug like oh well, no fixing any of that?

No, we should take measures that actually address the problems that exist. Problem numero uno: the Big Tech companies are creating systems and digital environments that are hostile to everyone (of which children are a subset), compelling everyone to use them, and punishing those who attempt to get away. We cannot fix that by merely dictating terms, especially if those terms are such that only the Big Tech companies themselves could possibly know enough to enforce the terms.