On our last couple of Japan trips, we would walk into 7/11s for an inexpensive coffee, an egg or fruit sandwich, and also do some treasure-hunting for co-branded items with Muji/Uniqlo or others. It became a short and meaningful part of our routine. We loved the convenient locations and fantastic service at all their stores. Well done, Suzuki-san!

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rjh29 3 hours ago | parent | next [-]

They are expensive by Japanese standards. Assuming you're American, you're benefitting massively from the exchange rate.

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blululu 2 hours ago | parent | next [-]

IDK man - this is sort of true, but I think you under-estimate how quality and price scale. A Jumbo-Choco-Monaka at 7/11 is still a fantastic value at ¥160 even if you adjust for purchasing power. GDP Per Capita (PPP) is about $85K in the US and about $60K in Japan, but even granting a 2x increase for California then a $2 choco-monaka would be a steal. As it is, I just spent $4.50 for an Its-It about an hour ago and while I am quite a dedicated fan of these things I would have gladly forked over ¥700 for a Chocomonaka if such things existed in California. I realize that people don't live out of 7/11 for their daily groceries and your point has some validity, but the quality/cost is still a great deal relative to what you would get in America.

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mitthrowaway2 36 minutes ago | parent | prev | next [-]

It's pricier than a supermarket, but still decently good value even in Japanese terms.

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adventured 2 hours ago | parent | prev [-]

It's not the exchange rate. It's 30 years of economic destruction and currency devaluation as the end result of horrific spending policies. If Japan doesn't right the ship, they'll sink into middle income territory over the next 30 years. Poland and Greece are now just slightly below them in GDP per capita - and Lithuania is above them (unthinkable circa the mid 1990s).

Realistically Japan is very close to being a second tier economy. It's quite plausible that Croatia and Latvia will pass them on GDP per capita over the next decade. 7-11 Japan would be relatively inexpensive for the citizens of any affluent nation, because Japan is so much poorer than it used to be.

	▲	rjh29 2 hours ago \| parent \| next [-]
		7/11 is still 30-50% more expensive than the supermarkets, so irrespective of how affluent people are, it's a poor choice. I used 'exchange rate' because not only is the yen weak, but the USD seems pretty strong - I guess it depends on where in the US you are from, but as a Brit, US feels expensive to me, Japan feels cheap, ergo Americans must find Japan even cheaper than I do.
	▲	wahnfrieden 2 hours ago \| parent \| prev [-]
		Convenience stores have gotten more expensive but they've always been an expensive option in Japan. It's always been much cheaper to go to grocery stores or other such alternatives to get the same items.

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irjustin 2 hours ago | parent | prev [-]

YT channel @japaneats is easily my favorite for seeing what's available in 7-11 japan.