I think the key word is “believes”. There is no proof that AI usage improves productivity. Token maxing is essentially customers paying to try and prove a business’s unsubstantiated claim. The AI companies should be proving their claims themselves not the other way around.

I do think AI has value and is useful but the idea of token maxing is ridiculous.

Sure; I described it that way deliberately. I think you can reasonably disagree with whether or not AI improves efficiency, but regardless, you can agree that if a business believes AI does, it will logically conclude that it should incentivize employees to learn to use AI.