It depends on which people you're referring to. The allocation toward AI budget has been so massive that I think a lot of businesses are way behind on trying to assess value for dollar for the AI-related crud they're shelling out for.

Everyone is feeling it out but the vast majority of spend has been subscription based. Some outliers may have used a massive amount of tokens but companies didn't pay for that.

That VC funded gravy train is likely coming to an end. But fortunately there are also reasonably efficient models now so that the tokenmaxxers can still make the (much cheaper) tokens go brrrr.