Amazon's attitude towards its Kindle device customers is one of lofty disregard.

Every time they announce new Kindle products, half of the comments are like "I hope they have buttons," "I hope they bring back the Oasis," etc.

But they appear to exult in dashing the hopes of their customers, or at the very least they don't care about them at all. They've doubled down on no-key devices with stupid pens, pointless and poorly-implemented color, and tiny or excessively large form factors with little in between. It's kind of crazy just how much they don't seem to care.

The subtext of the article indicates that the problem isn't discontinuing support alone, but discontinuing support without offering those customers a reasonable replacement for their old devices that had keys and buttons. (Even if it's just a couple of buttons.)