I wonder how Steve Jobs would've reacted to this GenAI boom. He constantly talked about the intersection of Humanities and tech, as well as fostering creativity by pushing people to their limits (for the better or worse), so I don't think he'd be one of those CEOs that's first in line to get rid of human workers as much as possible. Or maybe he would be and I'm just giving him too much credit.

On an unrelated note, I haven't used an Iphone since 2018 and I wonder if Siri has gotten any better. I do see "Apple Intelligence" being advertised everywhere and besides AI summaries of texts on the notifications bar I haven't seen anything to understand what Apple Intelligence actually means.

It's just a broad term for whatever AI integration they put into their various Apps and services. So, a combination of the neural engine stuff they've been doing for years, and integration with white label AI services from Google or OpenAI.

Siri is basically unchanged, it looks like they have had serious problems getting LLMs, or generative AI in general to be reliable and 'safe' enough to put their own name on it. By 'safe' I mean thinks like not generating emails based on Mein Kampf, or doodles of genitals, or hallucinating false 'facts'.

Not a concern for many of the frontier AI providers with no reputation to burn, but not exactly on-brand for Apple. I very much doubt Jobs would have viewed that differently.

Yeah, hard to guess how a person would react to transformative technology, together with whatever context it'd be brought up, their reaction could differ.

I too would say Jobs probably would have an human angle on it, but he also famously was a tyrant who struggled with people not doing exactly what he asked, and could be slightly nitpicky about that, maybe having a robot that follows exactly what he wrote, to a fault, would be a machine he'd greatly enjoy.

Or he'd throw it in the trash with some flourish of words explaining how a machine could never feel frustrated so therefore couldn't great excellent products, or something.

His reaction probably still would not have been solidified yet, given how long his response took to other tectonic shifts in technology. That isn’t to say he wouldn’t have an opinion to voice, I just suspect it wouldn’t have resulted in a product direction for at least a few more years.

> I wonder how Steve Jobs would've reacted to this GenAI boom.

Steve Jobs really cared about his users, and putting out great products for those users.

I imagine he would have loved all the machine learning stuff that Apple has being doing the past few years (stuff like voice noise separation, instant text OCR and photo object isolation).

Based on the story about the first iPod being too big, dropping a prototype in a fish tank, lots of air bubbling up and him going "there's your space", or the disdain he displayed about how crappy Mobile.me was, I imagine he would have recognized LLMs for the flakey product they are and would have been very wary of introducing them into users their workflow.

> .. and I wonder if Siri has gotten any better ..

Siri is still crap, but so is Gemini. Both still do incredibly stupid stuff like when you try to request some music on Spotify "cannot find the artist or song 'My Playlist Hard Techno'" / play some unknown vaguely matching artist. Or it'll do an internet search for "goose oven cooking timer ten minutes". Or ask "for how long should I set your timer?" and name the timer "goose oven cooking timer ten minutes" which in a way is even more stupid.

You'll get some naysayers here saying stuff works perfectly, but its that inconsistency that sucks. Sometimes it'll one-shot a really difficult voice command or obscure song search. And then other times (many times..) I have to yell at it three times to set a timer, at which point I sigh, realize doing it manually would've been faster, and set the timer manually.

In a way its made me realize LLMs and voice assistants aren't that good, it's just that even tech people have incredibly low standards. Especially the people working in AI.

no this is a fair question. he was enough of a sociopath to disown his own kid, but his narcissistic tendencies and love of the arts would have been a weird counter point to that.

> I wonder how Steve Jobs would've reacted to this GenAI boom.

Steve believed “you’ve got to start with the customer experience and work backwards to the technology”.

https://youtu.be/EZll3dJ2AjY?t=114

Which, to their credit, seems to be what Apple tried to do with Apple Intelligence and was already doing with Machine Learning. But if under Steve they had over promised and under delivered—like what happened under Cook—some heads would probably have rolled.

> I wonder if Siri has gotten any better.

Nope. There are rumours the new one will use Gemini and be better, but who knows. We’ve heard this before.

> I haven't seen anything to understand what Apple Intelligence actually means.

When it was announced, I thought it was a brilliant piece marketing in the sense of associating the “A” in AI with Apple. But then it turned out to be trash, so turns out the association is a hindrance. Anyway, you know how Microsoft uses “Copilot” for anything they ship which has “AI” in it? That’s Apple Intelligence. It’s the umbrella term for anything anywhere in one of their products where they use any kind of AI/ML.