All empires eventually decay and die.

Wang, Bull, Unisys, IBM, DEC, the Mongolian Empire, the Hungarian Empire, Dutch Empire, the Portugese Empire.... they all exist in some form, but are shadows of their former selves.

IBM died because it was forced to hire second raters to fill the ranks.

Over time, the company became synonymous with failure and mediocrity.

I honestly think we're in a post-disruption era in that Google/Meta/Twitter/Reddit/etc. can't die. They have too much power and they've captured the entire population now. The internet isn't made up largely of enthusiasts anymore. Mediocrity is the strength of these platforms. The eternal September has made their home and they're not moving again.