So because this article seems AI written to you, this business and project which is on it's second iteration and been around for years already, maybe isn't a project of passion in your eyes?

Seems like a huge logical leap to make, based on things that it seems you cannot even exactly quantify here, as you're still not pointing out what's wrong with the text, just saying that the text is somehow "lacking of soul" or something like that.

The criticism is that this is a respectable project, so when you read obvious AI tells like “Honestly, …”, or “Flipper One isn't an upgrade to Flipper Zero — it's a completely different project with its own goals” in the first few paragraphs, it’s distracting and takes away from the content.

A simple fix I use for AI writing is disclosing it. Here, a simple note that “this article was translated with AI assistance” would have made it much less distracting.

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