I don’t think the Flipper market is trying to compete with devices like this.

If you're strictly taking about the Zero, I'd agree with you, but with the One they're entering a new market. I mean, kind of people who like to mess around with Linux and do hacker-y network-y things are also generally the kind of people who would prefer to use a keyboard, the kind who would love the extra hardware grunt to speed up tools like hashcat.

And of course, the One will be cheaper than a full-fledged x86 handheld, but if you're willing to spend a bit more, you can do so so much more - it becomes a more practical device.

What is the flipper market, anyway? I can only think of script-kiddies pwning neighbours wi-fi router and computer nerds buying it as a toy.