Society strongly rewards predictability. If I try to minimize predictability of my actions I will very quickly be hit by a car and die. Similar outcomes should be expected in most other areas of life. Stop predictably paying your bills and delivering value…

Individualism in the west pretends to value uniqueness, but in practice it values belonging to sollte specific subgroup of consumers and avoiding solidarity with your fellow workers.

"If there is anything the nonconformist hates worse than a conformist, it’s another nonconformist who doesn’t conform to the prevailing standard of nonconformity." - Bill Vaughan