I'm almost certain there is biblical-level astroturfing happening to make camp (1) much bigger than it really is.

Otherwise, Schmidt wouldn't have drowned in a sea of boos at his commencement speech at UA.

Its probably a situation where you cant choose what you actually want so you choose closest. For me that would be camp 1 but i hate big business because of all the obvious oligopoly market power abuse. Id go back to the 60s antitrust where they were breaking up regional gas station chains if i could because it was more correct than what we are doing. Most of the big guys on nasdaq and s&p need to be broken up imo