I don't see that at all. I see spammers and propagandists love LLMs because they can use it to accomplish their goals at the expense of the rest of us. I see AI companies marketing their products hard but in ways that seem self-defeating. Seems obvious but ads shouldn't make people hate the product and the AI folks don't seem to understand this. I see lots more effort to find artisanal things because people understand how much spammy stuff is being made. So I see basically an attack on the media ecosystem and people adapting with various levels of success to those attacks. I also see it costing the platforms as now they have extra effort and expense to keep their value for their users. Nobody wants to read a bunch of LLM generated slop on the social feed.