We abrogated getting traffic to our websites to Google long ago. Mostly because Google was so good at it that the alternatives became significantly less useful.

Now that Google is focusing on becoming 'self contained', so to speak, we should find a better way to drive traffic to websites. Ideally one that's not under the control of a single corporation.

Anyone miss StumbleUpon?

It feels strange there’s no decentralised search.

I know this is likely to do with the nature of the problem, but that hasn’t stopped us from getting some wildly-unsuitable decentralised nonsense in the past.

An open way to trade, store, and export lists of websites in a way that works seamlessly on desktop and mobile browsers would be pretty neat.

Does a move like this give more power / value to websites like reddit? A link aggregator that is organized is much more useful for finding new websites.

There is also old-fashioned marketing. Go find your audience to be heard.

(sorry, nit pick, but I don't your usage of 'abrogate' is quite correct here, you can't abrogate to something)