Does "users" refer to 100% of users or 0.05%?

Because while your argument sounds nice, if you break out the numbers, it becomes largely meaningless. In fact you find that the average internet user, especially in the tech/gaming space, usually contributes nothing, while watching/loading no ads and self congratulates themselves for doing so while encouraging others to do the same.

Does "the numbers" refer to observable data or gross generalization?