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mlmonkey an hour ago

Google solved the spam problem (with PageRank at first, and then other techniques, finally landing on ML-based models which consume a ginormous number of signals). They know more about the reliability of web pages than just about anybody else out there.

If they are unwilling or unable to leverage all of this deep knowledge they've built up over the decades, then it shows a failure of leadership at Google Search.

dogleash 44 minutes ago | parent | next [-]

> They know more about the reliability of web pages than just about anybody else out there.

Google's little secret about the internet is the same thing Gen X / Millennials were taught for a while but then expected to forget: nothing on the internet can be trusted, bar none. If google can make guesses about relative reliability, that's cute. But it doesn't upend the ground truth.

realusername an hour ago | parent | prev [-]

I think they lost against (or gave up) fighting spam somewhat around 2010 so they really don't have any modern experience on page reliability anymore. Presumably they thought that they didn't need to care as they got their money from paid top results and had an enormous market share.

All the engineers of the golden days are gone and the web changed so much from back then that I don't think they really have a leverage in this area anymore.