I wasn't aware. It's meant to refer to every country having a different solution for the same thing, which in the EU is much the case.

That said I picked it up from Steve Jobs talking about cable networks in the US.

That conveniently ignores the part where it refers to a fracturing where every part is hostile towards each other and unwilling to cooperate on anything. It's not a neutral term, it really is a rather offensive term for everyone from the Balkan today.