Honestly they really are starting to look that way. Total opinionated Walled Garden that's against an open and thriving ecosystem. Unlike Microsoft the technology is not yet garbage but I hope this isn't where they're going to end up

It sure is heading towards being garbage, though. Search is actively being degraded in favor of a barely functioning AI, and I'm sure it's not going to stop there. Seems like it was inevitable once ad/finance people got ahold of the company.