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nunez 2 hours ago

People have definitely tried. Like Sinofsky when he announced the Surface Laptop several years ago. Or countless founders announcing their stuff. Steve was an absolute natural at the keynote and tech demo. Some people are just born like that, I think.

thewebguyd 2 hours ago | parent | next [-]

Jobs understood sales in a way that no one else running these tech demos/keynotes seem to. Specifically "show, don't tell."

Look at the MacBook Air launch. Jobs didn't have to say anything about how thin it was, or list product dimensions on a spec sheet. He just pulled it out of an envelope.

Likewise with the iPod. "1,000 songs in your pocket" not "It has a real hard drive with 5GB of storage."

dbbk 2 hours ago | parent | prev | next [-]

Panos Panay too, I would never use a Surface laptop but boy did he sell it to me

peyton 2 hours ago | parent | prev [-]

He had a point of view. “I discovered Gemini could help me with xyz” is too passive.