Who is creative enough to drive this in any meaningful way?

Certainly not me - you have to be a great artist /designer to even imagine what to do with it.

Back in 90s during the first wave of the desktop video revolution when desktop editing became possible and consumer camcorders got pretty good, there was a popular marketing slogan: "Now your imagination is the only limit."

I used to joke that was the moment we discovered "for most people that's a pretty big limit."