This doesn't turn your phone into a ham transceiver at all. It turns your phone into a transceiver controller. Given that a cell phone is a transceiver, this headline is rather disappointing clickbait.

Agree.

We need a compact short wave transceiver device actually.

I don't see it as clickbait since the realities of the Android ecosystem is a shared context.

Most people know that just about every Android phone has a restricted hardware design, not an expandable one.

So, "turn your phone into X" is bound to automatically evoke images of another device that plugs into the phone via common connectors like USB or the audio jack and an app on the phone to control that device. That's what the phrase means to most people in the context of Android.

"Turn your phone into a ham radio transceiver controller" is neither needed nor entirely accurate, because then people will assume it can control _any_ ham radio transceiver.