Statute of limitations kicks in at the moment of your awareness of the watch being fake. But, you and the plaintiff might dispute over the fact of when you learned the watch was fake. That’s exactly what this jury decision was about. Musk claimed he wasn’t aware of OpenAI’s for profit push until 2022. Altman claimed he was aware of it as far back as 2017 or 2019. The Jury looked at texts and emails and interviewed witnesses and decided that Musk was aware of it in 2019, which is more than 3 years before he filed the suit in 2024.