Why would a company participate in this? Most don't seem interested in making cancellation easier.

5 hours ago | parent | next [-]

[deleted]

dawnerd 7 hours ago | parent | prev | next [-]

Because they like money and having different choices for consumers to give them money wins out.

	▲	benoau 6 hours ago \| parent [-]
		But they make way more money implementing the dark pattern playbook. It's hardly an accident when subscriptions are hard to cancel it's a deliberate optimization.

You have to participate in order to get access to most iPhone users.