You may not even see it. I worked in a startup whose founder had money dipped into about a dozen products in the cyber security vertical. Many of those startups, I later found out, had access or used products from others in his portfolio. Basically taking $50k and cycling it through all of them buying something from the other one. I doubt it was a money laundering scheme, but it sure was convenient to just add logos of "customers" to the Nascar pitch slide.