I think that's part of it, but not necessarily the whole story. I haven't criticized them in the thread yet... so here goes.

Previously, I posted critically not because they were running businesses without humans, but because their post just described going through the motions without actually discussing if it really was effective or not. Sure the AI got through the day, checked off tasks on the list, but did it actually do that effectively or efficiently in any important way? Who knows... wasn't discussed.

I think where I come down now is that repeats of this same gimmick feel like just that: they're just playing a gimmick for attention. I can't tell that they're really demonstrating any special or significant capability... but man, just the story of trying to run a business without humans will get you that sweet, sweet attention.

Unfortunately, looking at least the first post, I stopped reading their "we let AI run X" posts. I think the only thing I really came away with is how thoughtless and mundane are most aspects of running a small business actually is; something I knew, but it really drove the point home. I didn't learn anything unexpected about AI tools or their products that seemed compelling or unexpected.

It’s amazing how many people have completely misunderstood the article

The comments on this article in aggregate are some of the worst I’ve seen in a long time. It’s like it got cross posted to Reddit and all the losers from some occupy wall street discussion came without reading the acticle to whine about AI taking jobs.