I hate it. This article starts off well! There is data and it seems well argued, but then halfway through, there it is: example of trend. Another example. Third example. It’s not just X – it’s Y.

It’s as jarring as getting halfway into a well written article, clicking a link to a source, and getting rickrolled.

It’s all you can do to not let it distract you from the fact that in 1998, The Undertaker threw Mankind off Hell In A Cell, and plummeted 16 ft through an announcer's table.