> ...but that doesn’t mean it’s generating the correct code.

Before, when there was the notion that "building is expensive", product teams would think things through, do user interviews up-front, actually do discovery around the customer + business context + underlying human process being facilitated with software.

This has shortened the cycle to first working prototype, but I'd guess that in the longer scale, it extends the time to final product because more time is wasted shifting the deliverable and experience on the user during this process of discovery versus nailing most of the product experience in big, stable chunks through design.

At the end of the day, there is a hidden cost to fast iterative shifts on the fundamental design of the software intended for humans to use and for which humans are responsible for operation. First is the cost on the end users who have to stop, provide feedback, and then retrain on each cycle. Second is that such compounding complexities in the underlying implementation as product learns requirements and vibe-codes the solution creates a system that becomes very challenging for humans to operationalize and maintain.

Ultimately, I think the bookends of the software development process are being neglected (as author points out) to the detriment of both the end users and the teams that end up supporting the software. I do wonder if we're entering an "Ikea era" of software where we should just treat everything as disposable artifacts instead.