Strong agreement with this! I managed somehow to jam a drill bit in my Makita cordless drill a few years back. It was just enough of a pain that I didn't feel comfortable trying to fix it myself, so I requested a repair through Makita. I remember calling them and getting it all set up via a real customer service person who seemed pretty obviously based in the U.S. (ironically). His name was Mark and he was great and made it all super smooth for me.

I got the drill back a little while later entirely repaired, the bent drill bit included in the return package, and I was charged absolutely nothing for any of it because I guess I was still under warranty and I didn't realize it. It was a fantastic customer service interaction and absolutely increased my loyalty to the company.

...and that's leaving aside the quality of their tools. In my experience they are incredibly rugged--among other things, for a week-long landscaping project I used that same drill with a gigantic bit to dig holes in frozen dirt, and it powered through it without issues. Great tools and a solid company.