Within Amazon, token usage is gamified if you use Kiro and your team isn't billed for it in the same way you are billed for AWS or have to account for your capacity in older systems. I've credibly heard of people gaming this internal ranking before anyone paid attention to it. There are also tons of enthusiasts doing all kinds of internal projects and sharing them.

There's definitely some pressure from managers when they hear about N00% productivity boosts in internal presentations, but where I am at they would figure out if you were making up tasks rather than working pretty quickly and the pressure comes from aggressive deadlines and a shift from the yearly OP1 process to a more agile one.