Being an investor in Anthropic, Amazon must have a preferred billing rate, but others do not. No wonder their revenue shot up so much, so fast, because of BS goals like those.

Advanced Circular flows

If I own part of a company, and I spend money on their goods, and a result their revenues climb and consequently my valuation does too - then my firm value will be higher.

This would also explain the gung-ho approach. Some pretty devious financial engineering akin to arbitrage