Not sure where “Who Owns DeWalt, Craftsman, and Milwaukee?” in the title came from.

> Please don't do things to make titles stand out, like using uppercase or exclamation points, or saying how great an article is.

https://news.ycombinator.com/newsguidelines.html

The <title> tag in the HTML has it: <title>Your Power Tools Got Worse On Purpose | Who Really Owns DeWalt, Craftsman, and Milwaukee?</title>