One can see a little bit about this in the stories from Folklore.org, e.g.,

https://www.folklore.org/Tell_Adam_Hes_An_Asshole.html

I've seen variations of this line so often from incumbents

  "Oh, some Apple folks", he addressed us in a condescending tone"

It's always the damn condescension, it seems to trigger greek tragedy endings and honestly world changing products -- the Mac, the GPU, it's always some asshole disrespecting an underdog to the point of rage