Just my curiosity. Is (insert country) sovereign X is an efficient marketing strategy these days?

Suspect it depends on the sentiment.

Don't think you'd have much luck convincing say a German that they shouldn't use Mistral because it isn't German sovereign. But you might have luck with that line against china or america.

Or put differently depends more on the fault lines in public perception than strict borders

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PaulRobinson an hour ago | parent | prev | next [-]

Yes.

Some people might interpret this comment as political commentary, but it’s actually just the reality of what people are saying and doing.

There’s a lot of data to suggest that America’s recent policy of reducing its soft power around the World & decoupling itself from alignment with interests of allies is causing increased interest and prioritisation of sovereign capability across tech, defence, public health and policy programs.

This was a campaign strategy/promise for the US President. I’m not going to comment on whether it’s good for the US or for the allies, but I will note it could have been better anticipated by all: the only real surprise is the speed and depth.

It raises some interesting questions - it’s one thing to say you don’t want Microsoft or Starlink in your infra tech stack, or don’t want to use AWS or GCP, but where does the line stop? Does the UK get out of Trident? Does the UN General Assembly get out of New York? No idea, but the fact these are conversations probably happening right now is remarkable.

	▲	pbhjpbhj 22 minutes ago \| parent \| next [-]
		>This was a campaign strategy/promise for the US President. I don't remember seeing "if you elect me I'll destroy NATO, threaten allies, and make sure even USA's oldest allies hate us" as part of the campaign. Perhaps you could link that promise from the time before the election? As to your questions, I think people are hoping that rule of law returns and there is an outbreak of common sense. No-one really expected US president will align with Russia and a cult of pseudo-Christian white-supremacist nationalists will worship him as the second coming as an expectation. That the Senate, SC, and tech leaders have fallen in place behind that (the latter literally paying fealty to their god-king) is complete insanity.
	▲	emmanuelsemugga an hour ago \| parent \| prev [-]
		[flagged]

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fmajid an hour ago | parent | prev | next [-]

https://www.forbes.com/sites/iainmartin/2026/04/16/how-franc...

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dewey an hour ago | parent | prev | next [-]

I'm not sure if you are asking for hard numbers, but I would say it's definitely "a thing" for people to reduce their reliance on certain countries.

	▲	bcjdjsndon an hour ago \| parent [-]
		I mean, it's pretty rich for coloniser like the British empire to be talking about soverign anything

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stevesimmons an hour ago | parent | prev | next [-]

It is if your country isn't in the US and (a) GDPR requires data residency in UK/EU; (b) you're concerned about capricious actions by the US govt cutting off access to US-controlled services (cloud, payments systems, etc).

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ttoinou an hour ago | parent | prev | next [-]

Have you heard about companies training LLMs on your data ?

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rcxdude an hour ago | parent | prev | next [-]

Yes, at least in certain sectors.

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littlestymaar 44 minutes ago | parent | prev [-]

US tech is currently being weaponized against the ICC and its member judges in Europe[1], and the US is threatening to annex Greenland, as a result all (former) US allies are scrambling to get rid of their strategic dependency.

[1]: https://www.lemonde.fr/en/international/article/2025/11/19/n...