It just occurred to me there's an even bigger missed opportunity with the rankings. Because every "survey question" is a 1 to 1 comparison between two concepts, the most interesting thing would be to see how different concepts stand up to each other. And perhaps also how consistent people are throughout their answers, and maybe how that correlates to trends in their choices.

yeah. I was waiting for something to get at the consistency of what I was clicking i.e. if I think A is better then B and B is better then C why do I think C is better then A.