I've lived my entire life just "down the road" from Toronto in Canada's 10th largest city. Always in the shadow of Toronto and the butt of many jokes.

Back when I worked in Toronto, people would always ask when I'd be moving there - because why would you want to live anywhere else?

I also remember, circa 2000, when the marketing people at the company I worked at were talking about advertising - they didn't see the point of spending on advertising outside of Toronto.

It's a very different mindset, that's for sure.