I’m the founder of Life360. We have a 100m users by exploiting exactly this. Our app is designed specifically for your close family group vs Apple which has a single user focus.

It’s very hard to do both things well and at Apple scale it’s nearly impossible.

This is what enabled us to win despite FindMy being launched a few years after us.

As a shameless plug I’m building a family AI team as a startup within our larger 600 person org.

https://chrishulls.medium.com/life360-is-building-a-family-a...

One of the obvious issues with Life360 is the product poorly validates email addresses and doesn’t allow a recipient to reject Life360.

In my case, I have the ability to access a large, unrelated family group about 3000 miles away because my email address is similar to someone on the family.

That kind of fuck-up would be front page of NY Times News for Apple.