Dating apps were fine before the Silicon Valley DAU-maxxing, microtransaction-to-IPO pipeline obssessed twerps entered the picture.

Before swipes, before "buy Premium to un-hide these people who like you" paywalls, dating apps let you message people directly in exchange for showing some Google ads that were unobtrusive.

No surprise at all that an out-of-touch, billionnaire CEO thinks that the missing ingredient is AI.

That's the inevitable fate of any dating app. The entire category has a flawed premise.