The simpler explanation is probably some mix of marketing and also an expected use from people paying for a plan. The money to be made is not from plans ever. It’s in everyone’s best interest for these companies to accurately oversubscribe plans. Enterprise is where the money is to be made and I don’t feel that pricing has changed much on that end.

I had never thought of it that way, but it seems very likely that Enterprise oversubscribing is in the mix. Which does tie in nicely with this change; if a few devs are using their max plan to programmatically run parts of the business that could break the oversubscribes assumption.