At many of these publications the editor chooses the title, not the author. They know full well that most people will read the headline but not the article.

Sadly, this is very accurate.

Relevant example from today:

"The commodities guru who warned about silver falling now, is saying the hantavirus could do the same to oil"

Click later:

Guy is just hedging against losses.

I am genuinely starting to wonder how much of the trade swings are from algo trades reacting to headlines ( and subsequent ones reacting to content;p ).