> Surface things on Apple TV that match what we actually watch, not what the recommendation engine wants us to try.

That's not a trivial thing to build. By what criteria should a show match what you've already seen if you watched shrinking and below decks and silo this past month?

Things with boats? Jason Siegel? Post apocalyptic stuff?

I have an app called Trakt that I use to track shows and movies I watch and get reminders when there's a new episode of a show I follow.

It has a recommendation engine that is based on my watch history. It's not perfect. But it usually is helpful.

If this small indie team can build one, I'm sure apple could spin one up if they so chose. They just choose not to, because they have another agenda.