I actually think a Facebook or Instagram might be in the best position to offer dating with the goal of permanent matching.

* Recruit friends to make recommendations mimics classic searching techniques

* Can scope out a more complete bio early in the process, for both AI and Human filtering/matching

* Their long term incentives will be meet if they post cute couple pictures or generate new long term users

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deltoidmaximus 5 hours ago | parent | next [-]

Facebook apparently already has a dating app. I've heard anecdotally it is much better than the match group apps, maybe for older age ranges? I'm married and haven't used dating sites in over 20 years.

In theory the 'knows people you know' thing is a good vetting system for finding people to date though.

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aurareturn 6 hours ago | parent | prev [-]

LinkedIn is. But they won't do it.

	▲	bitmasher9 5 hours ago \| parent [-]
		Just what we need, Microsoft to suck the joy out of another aspect of our life.