This announcement makes sense to me because I listened to this interview between the cofounder and one of the Collison brothers awhile back. https://cheekypint.transistor.fm/11

I recommend it if you’d enjoy a couple of Irishmen going back and forth about tech and business.

In short, Fin is their agent. They charge a dollar per successful customer session so they’re incentivized to make it helpful.

At the time of the interview, it sounded like Fin was still smaller than the help desk software but they saw it as having more potential. I guess it’s big enough now to justify renaming the company.