Why are they casting such wide net? I’ve always wondered the same thing, my experience with adult content in the digital advertising world is that there’s a group dynamic that emerges and all but erases the “political will” that would cause certain businesses to make the first move in clearly defining what they carve out categories are, so it all backslides into fairly broad categories. It’s lot of heat in some scenarios and it paralyzes companies (motives varying depending on market position and situation of course)