Not entirely sure what the GP meant either, but maybe it's like sports betting? Where some companies are heavily advertising and trying to get people to become "responsible gamblers" (addicted), meanwhile, some of those same companies are investing in mental health treatment facilities on the side. Thus, those gambling companies can make money off gambling addicts and when gambling addicts try to quit. As the saying goes, the house always wins.

https://www.barrons.com/articles/sports-betting-problem-gamb...